Table 7 |
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|
Estimated prices for advertising media for selected countries in 2000 I$ and US$ |
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|
Country |
GDP per capita (I$) |
In or out-of-sample1 |
Type of advertising media |
Price per unit of advertising (national average)2 |
Price per unit |
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|
|
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|
Mean (I$) |
95% uncertainty interval Low |
95% uncertainty interval High |
SD |
Mean (US$) |
SD |
||||
|
|
|||||||||
|
Mali |
636 |
Out |
Television |
1772.03 |
1105.46 |
2668.48 |
489.50 |
560.31 |
154.78 |
|
Out |
Newspaper |
1489.14 |
923.03 |
2264.68 |
411.30 |
470.86 |
130.05 |
||
|
Out |
Radio |
190.79 |
121.38 |
275.33 |
49.07 |
60.33 |
15.52 |
||
|
Mozambique |
720 |
Out |
Television |
2277.33 |
1438.27 |
3354.40 |
604.92 |
676.68 |
179.74 |
|
Out |
Newspaper |
1913.69 |
1204.12 |
2858.08 |
507.10 |
568.63 |
150.68 |
||
|
Out |
Radio |
245.66 |
158.49 |
353.13 |
62.27 |
72.99 |
18.50 |
||
|
Indonesia |
3,168 |
Out |
Television |
11752.53 |
7883.70 |
16583.24 |
2809.93 |
2720.73 |
650.50 |
|
Out |
Newspaper |
9843.86 |
6678.58 |
13627.51 |
2195.09 |
2278.87 |
508.17 |
||
|
Out |
Radio |
1281.47 |
794.18 |
1901.86 |
344.83 |
296.67 |
79.83 |
||
|
Ecuador |
3,261 |
In |
Television |
3556.87 |
2545.69 |
4866.86 |
718.19 |
1192.26 |
240.74 |
|
In |
Newspaper |
2970.61 |
2218.11 |
3871.12 |
493.90 |
995.75 |
165.55 |
||
|
In |
Radio |
383.67 |
277.29 |
510.29 |
70.12 |
128.61 |
23.50 |
||
|
Algeria |
3,949 |
Out |
Television |
5579.44 |
3940.72 |
7621.37 |
1141.47 |
2520.54 |
515.67 |
|
In |
Newspaper |
4660.45 |
3534.15 |
6064.28 |
793.14 |
2105.38 |
358.30 |
||
|
Out |
Radio |
603.97 |
420.44 |
826.24 |
123.28 |
272.84 |
55.69 |
||
|
Romania |
6,412 |
Out |
Television |
11931.15 |
7562.81 |
17810.30 |
3064.35 |
3027.21 |
777.50 |
|
In |
Newspaper |
10031.18 |
6478.71 |
14708.77 |
2596.96 |
2545.15 |
658.91 |
||
|
In |
Radio |
1290.93 |
838.86 |
1884.05 |
336.05 |
327.54 |
85.26 |
||
|
Russian |
8,036 |
In |
Television |
37487.68 |
21956.51 |
58201.85 |
11622.29 |
8491.69 |
2632.68 |
|
Federation |
In |
Newspaper |
31502.10 |
18313.14 |
50166.71 |
9695.72 |
7135.85 |
2196.27 |
|
|
In |
Radio |
4082.98 |
2321.96 |
6608.19 |
1380.80 |
924.88 |
312.78 |
||
|
Bahrain |
14,159 |
Out |
Television |
1843.03 |
1158.26 |
2683.85 |
471.42 |
1455.81 |
372.37 |
|
Out |
Newspaper |
1526.35 |
1098.16 |
2025.85 |
283.85 |
1205.66 |
224.21 |
||
|
Out |
Radio |
196.87 |
140.40 |
263.72 |
38.15 |
155.50 |
30.14 |
||
|
Greece |
16,706 |
Out |
Television |
12714.93 |
8149.36 |
18321.48 |
3183.83 |
7932.25 |
1986.24 |
|
Out |
Newspaper |
10577.81 |
7488.06 |
14608.00 |
2159.53 |
6599.01 |
1347.23 |
||
|
Out |
Radio |
1381.84 |
841.69 |
2034.56 |
368.24 |
862.07 |
229.73 |
||
|
United Arab |
20,331 |
Out |
Television |
6485.48 |
4215.24 |
9211.70 |
1552.37 |
6542.02 |
1565.90 |
|
Emirates |
Out |
Newspaper |
5382.99 |
4008.62 |
7129.34 |
955.36 |
5429.92 |
963.69 |
|
|
Out |
Radio |
700.30 |
461.54 |
991.37 |
159.36 |
706.40 |
160.75 |
||
|
United |
24,348 |
Out |
Television |
3879.47 |
2430.51 |
5551.92 |
979.47 |
3820.69 |
964.63 |
|
Kingdom |
In |
Newspaper |
3213.12 |
2337.67 |
4222.01 |
586.00 |
3164.43 |
577.12 |
|
|
In |
Radio |
416.75 |
283.01 |
583.22 |
90.70 |
410.44 |
89.33 |
||
|
Canada |
28,088 |
In |
Television |
12740.92 |
7628.18 |
18964.36 |
3576.09 |
10346.65 |
2904.07 |
|
In |
Newspaper |
10566.88 |
7213.28 |
14966.46 |
2390.91 |
8581.15 |
1941.61 |
||
|
In |
Radio |
1382.21 |
810.45 |
2108.17 |
399.06 |
1122.47 |
324.07 |
||
|
|
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|
1In and out of sample indicate whether or not the country was included in the data set used to estimate the model. 2Regional estimates are available at http://www.who.int/choice webcite. |
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|
Johns et al. Cost Effectiveness and Resource Allocation 2006 4:8 doi:10.1186/1478-7547-4-8 |
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