Table 7

Estimated prices for advertising media for selected countries in 2000 I$ and US$

Country

GDP per capita (I$)

In or out-of-sample1

Type of advertising media

Price per unit of advertising (national average)2

Price per unit


Mean (I$)

95% uncertainty interval Low

95% uncertainty interval High

SD

Mean (US$)

SD


Mali

636

Out

Television

1772.03

1105.46

2668.48

489.50

560.31

154.78

Out

Newspaper

1489.14

923.03

2264.68

411.30

470.86

130.05

Out

Radio

190.79

121.38

275.33

49.07

60.33

15.52

Mozambique

720

Out

Television

2277.33

1438.27

3354.40

604.92

676.68

179.74

Out

Newspaper

1913.69

1204.12

2858.08

507.10

568.63

150.68

Out

Radio

245.66

158.49

353.13

62.27

72.99

18.50

Indonesia

3,168

Out

Television

11752.53

7883.70

16583.24

2809.93

2720.73

650.50

Out

Newspaper

9843.86

6678.58

13627.51

2195.09

2278.87

508.17

Out

Radio

1281.47

794.18

1901.86

344.83

296.67

79.83

Ecuador

3,261

In

Television

3556.87

2545.69

4866.86

718.19

1192.26

240.74

In

Newspaper

2970.61

2218.11

3871.12

493.90

995.75

165.55

In

Radio

383.67

277.29

510.29

70.12

128.61

23.50

Algeria

3,949

Out

Television

5579.44

3940.72

7621.37

1141.47

2520.54

515.67

In

Newspaper

4660.45

3534.15

6064.28

793.14

2105.38

358.30

Out

Radio

603.97

420.44

826.24

123.28

272.84

55.69

Romania

6,412

Out

Television

11931.15

7562.81

17810.30

3064.35

3027.21

777.50

In

Newspaper

10031.18

6478.71

14708.77

2596.96

2545.15

658.91

In

Radio

1290.93

838.86

1884.05

336.05

327.54

85.26

Russian

8,036

In

Television

37487.68

21956.51

58201.85

11622.29

8491.69

2632.68

Federation

In

Newspaper

31502.10

18313.14

50166.71

9695.72

7135.85

2196.27

In

Radio

4082.98

2321.96

6608.19

1380.80

924.88

312.78

Bahrain

14,159

Out

Television

1843.03

1158.26

2683.85

471.42

1455.81

372.37

Out

Newspaper

1526.35

1098.16

2025.85

283.85

1205.66

224.21

Out

Radio

196.87

140.40

263.72

38.15

155.50

30.14

Greece

16,706

Out

Television

12714.93

8149.36

18321.48

3183.83

7932.25

1986.24

Out

Newspaper

10577.81

7488.06

14608.00

2159.53

6599.01

1347.23

Out

Radio

1381.84

841.69

2034.56

368.24

862.07

229.73

United Arab

20,331

Out

Television

6485.48

4215.24

9211.70

1552.37

6542.02

1565.90

Emirates

Out

Newspaper

5382.99

4008.62

7129.34

955.36

5429.92

963.69

Out

Radio

700.30

461.54

991.37

159.36

706.40

160.75

United

24,348

Out

Television

3879.47

2430.51

5551.92

979.47

3820.69

964.63

Kingdom

In

Newspaper

3213.12

2337.67

4222.01

586.00

3164.43

577.12

In

Radio

416.75

283.01

583.22

90.70

410.44

89.33

Canada

28,088

In

Television

12740.92

7628.18

18964.36

3576.09

10346.65

2904.07

In

Newspaper

10566.88

7213.28

14966.46

2390.91

8581.15

1941.61

In

Radio

1382.21

810.45

2108.17

399.06

1122.47

324.07


1In and out of sample indicate whether or not the country was included in the data set used to estimate the model.

2Regional estimates are available at http://www.who.int/choice webcite.

Johns et al. Cost Effectiveness and Resource Allocation 2006 4:8   doi:10.1186/1478-7547-4-8

Open Data